The focus is on people

UP Designstudio Stuttgart has supported ONGO® in product development from the very beginning. UP's expertise in terms of feasibility and materials as well as its innovative strength in solving the many challenges is particularly important to us. Thanks to this long-standing collaboration, the design of the ONGO® product world comes from a single source and is recognizable as a system for agile working. We asked Stefan Lippert, designer and managing director of UP Designstudio, what he sees as the challenges and design principles.

What were and are the challenges in designing the ONGO® products?

We are on the same page as our client: we always want to bring the best product to the market. By that I mean a product that customers simply love when they use it, but also when they look at it.

Which design principles were particularly observed and implemented?

First of all, it's about beauty as we and our customers understand it: simple, sleek, clear shapes, minimization.

Secondly, it's about material and quality. ONGO® can and must meet the highest standards. The colors should convey elegance and freshness, and the feel of an ONGO® product must simply be a pleasure to hold.

The third principle I would like to mention is flexibility. ONGO® products must fit into different contexts and they must be easy to adjust.

And the fourth principle is about balance and stability. ONGO® users must feel safe at all times. This is of course very important for objects in the work environment.

How are ONGO® products different from the designer's point of view - how do they stand out on the market?

We are almost a little stubborn: the focus is clearly on people and their tasks. ONGO® wants to and must deliver on the promise that it inspires people and makes their working lives much simpler and more productive.

We concentrate on the essentials when designing the objects. It's always about function.

ONGO® looks to the future and shows companies, architects and designers where the journey will lead. ONGO® stands for a vision of agility and collaboration that is yet to prevail.

And finally, just like ONGO®, we at UP Designstudio stand for design that conveys beauty in simplicity and restraint. In other words, the focus is on people.